Giorgio Armani Spring/Summer 1998

Models: Alex Lundqvist, Jason Olive, Colin Egglesfield, Michael Walton, Berthil Espegren, Gabriel Hill, David Miller, Jeremy Boesman, Rikard Danielsson, Kevin Burnett

* I didn't find a youtube video for this season.

Gianni Versace Fall/Winter 1996

00:11 Jason Lewis
00:08 Wyatt Nelson, Johnny "Zander" Alexandris and Alex Lundqvist
00:13  Johann Urb (Estonia)
00:16 l-r: Keith Mallos and Mike Campbell
00:22 Philippe (France)
00:28 Berthil Espegren
00:32 Joel West
00:35 Matt King
00:39 Reinaldo Ritts (from Brazil)
00:46 Jason Olive
00:49 Jason Strubel
00:52 Mark van der Loo (Holland)
00:54 Mark Keller
00:57 Amiram Eini (Israelite-Norwegian)
01:03 Johnny Alexandris (Greek-American)
01:04 from l-r: Johnny Alexandris, Keith Mallos, Mickey Hardt (Swiss) and ?
01:07 Mike Campbell
01:08-01:09 Amiram Eini and Jason Strubel
01:15 Gabriel Hill
01:21 Mark Fisher
01:40 Mark Cunningham
01:51 Derek Hebner
01:58 Brett St.Claire
02:00 Alex Lundqvist
02:08 Charles Andrews
02:11 Mark Keller
02:17 Wyatt Nelson
02:21 Matt King
02:26 Jason Strubel
02:29  Mickey Hardt, from Switzerland
02:31 Johann Urb
02:36 Myc Agnew
02:38 Matt King
02:54 Sascha Eiblmayr
03:01 Gregory St.Cerin, Edward Ferguson and Brad Blackwell

Video by FashionTV
Thanks to Israel for helping with Ids

Gianni Versace Spring/Summer 1997

00:10 Jamie Kelly
00:11 Johann Urb
00:15 Mike Campbell
00:27 Taylor Hendrich
00:28 Adam Kavanaugh
00:43 Dimitri Lekkos
00:50 Sascha Eiblmayr
00:52 Mark van der Loo
01:00 Wyatt Nelson
01:04 Jason Lewis
01:12 Stefan Armbruster
01:18 Chris Jensen
01:26 Marcus Schenkenberg (Swedish-Indonesian)
01:33 Myc Agnew
01:38  Nick Scotti
01:50 Amiram Eini
01:51 (white top) Michael Bergin (Irish-Italian-American),
01:56 Alex Nesic (Croatian-American),
02:11 Mickey Hardt
02:17 Boris Beynet (French-Spaniard),
02:18 Berthil Espegren (Norway),
02:23 Andrea Boccaletti (Italian-American),
02:31 Lee Pappas (Greek-American),
02:37 Jamie Kelly (England),
02:41 Alex Lundqvist (Sweden),
02:46 Derek Hebner
02:56 Eva Herzigova, Gianni Versace and Naomi Campbell



Video by FashionTV
Thanks to Gaby and Israel for helping with ids.

Gianni Versace Fall/Winter 1997

00:12 Mark Vanderloo
00:16 Jason Lewis
00:20 Reinaldo Ritts
00:21 Colin Egglesfield
00:25 Alex Lundqvist
00:27 Marcus Schenkenberg
00:37 Keith Mallos
00:43 Scott Barnhill
00:47 Sascha Eiblmayr
00:52 Mike Campbell
01:01 Ludovico Benazzo
01:04 Boris Beynet
01:06 Myc Agnew
01:09 Wyatt Nelson
01:14 Brett Hollands
01:17 Thom Gwin
01:20 Gabriel Hill
01:26 Marcel
01:37 Dimitri Lekkos
01:45 Jason Smith
01:48 Andrea Boccaletti
01:52 Jason Shaw
01:54 Alex Lundqvist
02:05 Joel Fumero
02:11 Berthil Espegren
02:15 Colin Egglesfield
02:33 Thom Gwin
02:54 Cameron Alborzian




Video by FashionTV
Thanks to Israel and Gaby for helping with ids

Versace Jeans 99

Versace Jeans Couture Spring/Summer 1999 photographed by Steven Meisel, according to WWD the concept is about groupies/fans desperately trying to break through a barrier that divides them from a Versace-clad pop star.

There were 20 models divided in two groups, three pictures for each group.

Group 1 , all together, Claudia Schiffer, Stephanie Seymour, Naomi Campbell, Amber Valletta, Shalom Harlow, Jason Shaw, Jason Fedele, Mike Campbell, Scott Barnhill and Alex Lundqvist.




Group 1 , only the girls, Claudia Schiffer, Stephanie Seymour, Naomi Campbell, Amber Valletta and Shalom Harlow.




Group 1 , Only the guys, Mike Campbell and Alex Lundqvist are the ones pictured here but Jason Shaw, Jason Fedele and Scott Barnhill are in this ad too.




Group 2 , all together, Gisele Bundchen, Nadja Auermann, Elsa Benitez, Bridget Hall, Kate Moss, Marcus Schenkenberg, Sascha Eiblmayr, Ryan Locke, Christian Williams and Colin Egglesfiel.


other cropped versions here , here and here


Group 2 , only the girls, Gisele Bundchen, Elsa Benitez and Bridget Hall, Kate Moss and Nadja are in the other unavailable page.



Group 2 , only the guys, Marcus Schenkenberg,  Ryan Locke, Christian Williams, Colin Egglesfield and Sascha Eiblmayr is the first one to the left but only his arm is pictured, a small pic here.

Alex, Keith and Sascha 96

Brand: Guess
Year: Spring/Summer 1996
Model: Alex Lundqvist, Keith Mallos,Sascha Eiblmayr, Laetitia Casta
Ph: Dean Isidro


more in the archives here

Alex 95

Brand: Guess
Year: Fall/Winter 1995
Model: Alex Lundqvist, Leatitia Casta and Valeria Mazza
Photographer: Dewey Nicks

Alex 95

Brand: Guess
Year: Fall/Winter 1995
Model: Alex Lundqvist
Photographer: Dewey Nicks

Gianni Versace 1997

Brand: Gianni Versace
Season: Fall/Winter 1997
Ph: Richard Avedon



help to id all the models!

1 - Jason Lewis
2 - Mark Vanderloo
3 - Alex Lundqvist
4 - Chandra North
5 - Christina Kruse
6 - Kirsten Owen
7 -
8 - Karen Elson
9 - Thorsten Mølsgaard Larsen
10 - Kristen McMenamy
11 - Scott Barnhill
12 - Edward Fogg
13 -
14 - Georgina Grenville
15 - Keith Mallos

16 - Franco Musso
17 -

here the pic without numbers.

Alex, Keith and Sascha 96

Brand: Guess
Year: Spring/Summer 1996
Model: Alex Lundqvist, Keith Mallos,Sascha Eiblmayr, Laetitia Casta
Ph: Dean Isidro

Alex 98

Brand: Thierry Mugler
Season: Fall/Winter 1998
Model: Alex Lundqvist

Alex and Antonio 96

Rolling Stone
"Hot Look"
Year: Fall/Winter 1996, August
Models: Alex Lundqvist and Antonio Sabato
Photographer: Lynda Churilla

Alex Lundqvist 1998

Interview: The Swede who's Boss of the male model army
Hero Brown
The Independent on Sunday
09-20-1998

I'VE DECIDED on a front of charming nonchalance for this interview. Unfortunately, on introduction, my cheeks explode with colour. Opposite, looking slightly embarrassed himself, is Alex Lundqvist, Swede, supermodel and - thanks to the Hugo Boss commercial now burning up our TV screens - soon-to-be national object of desire.

Already well known in the States (he's lived in New York for the past three years), the 26-year-old Lundqvist is about to do for men's smellies what Nick Kamen did for jeans and late- night visits to the laundromat.

We meet at an intimate hotel in Holland Park. Lundqvist, a typically polite Swede, arrives on time and peers nervously at the dictaphone. Despite previous profiles in Rolling Stone and on MTV, Lundqvist gives a surprisingly novice turn as aninterviewee. When he speaks, his voice - both higher than expected and quieter - quivers like a schoolboy's on his first date.



"The commercial's called 'The Dressing Ritual'," he begins, clearing his throat smiling, and showing an impeccable set of teeth. "There's 'Boss Man', who is portrayed by me, and he comes out of the shower, choosing his clothes. And of course making surehe's smelling right and looking good. Then, in the end, he walks into the bottle." He pauses, wondering if I understand. "They do that bit by computers," he adds.

For those who are yet to see the advert, here's a different perspective. Boss Man doesn't just come out of the shower, he flashes a sleek, bronzed, perfectly sculpted torso in the process; he doesn't so much choose which clothes to wear as caress them;as he dresses, the camera manages to focus on his cutesy belly button, before he shrugs into his exquisite suit. Lundqvist is Richard Gere's American Gigolo, but Nineties style - younger, dishier and with better acting. Frankly, he's the sort of manwho makes you thank God you're a woman.



His clean-cut, boyish appeal provides an interesting contrast to the macho posturings of fellow supermodel, Cameron, and the rawer, more obvious sexual appeal of that other supermodel (and best friend) Mark Vanderloo. "Lundqvist is perceived as themodern, sensitive Nineties man," says Arena's fashion editor, Tamara Fulton. "He's masculine enough not to be a waif, but not too bulky and testosteroned-up to be appealing." In fact, Lundqvist's regular, chiselled features have made him the maleequivalent of Christy Turlington: his look is completely malleable. Two years ago, Lundqvist was a dedicated member of the Ethan Hawke styling school, with long hair, a goatee and a sexy, if rather unwashed, grunge look. He took Mario Testino's advice,chopped off his hair, and picked up the Boss campaign in the process.

Today's look is very boy-next-door. Sipping a Coke and wearing pristine blue jeans and knitted v-neck sweater (his smooth complexion actually making aftershave superfluous to requirements), Lundqvist veres dangerously towards the pretty. On a sociallevel, I've already been warned by a top fashion editor that Lundqvist is "non scene" - he's a normal, clean-living boy, more interested in chatting to his mum on the phone than giving journalists good copy. Lundqvist, it quickly transpires, is kindabout everybody and everything. Not only does he praise all the photographers he's worked with ("I've been very lucky to work with creative, talented people") but he's in raptures over his Boss film crew. "There were 40-50 people putting this productiontogether, everyone had an imput. Most people just think, oh wow, that guys looks [he searches for a word] whatever - but it's not as simple as that."

A near idyllic childhood seems to have buoyed this trait. Lundqvist was born in Stockholm (family: two parents, one brother, one sister, one dog), and grew up on one of the islands where "I saw horses running outside the window in the field". I'mbeginning to wonder if he also picked flowers on the hillside for his mother, and sang "The Sound of Music" to the assembled bunny rabbits. He'd barely travelled beyond Swedish borders by the time he hit 20.

Instead, he undertook a 12-month stint in the army. "I was a tank commander," he confirms. I perk up, conjuring pleasant images of a muddy Lundqvist in uniform. "I wouldn't want to do it again, but I'm happy that I did it, because I'm never going to getas little sleep, worse or less food, or harder work. So after that everything seems easier." But did you enjoy it? "It was all right, yeah!" he grins. "It was quite fun sometimes, telling the team in my tank where to go, what to shoot at. It was aBritish tank, a Centurion. The way you know it's British is that there's a tea pot inside, and you have this electrical plug, swear to God! We had a lot of fun with it."

At last - behind Lundqvist's almost bland facade, a sense of humour is starting to flash. The secret, it seems, is not to talk about his success. Attempts to extract personal information have brought little joy. Any mention of money had been vetoed bythe PR (Lundqvist is one of the highest paid male models in the business); he's sidestepped talking about his New York apartment: "it's two bedrooms, it's all right, it works for me"; he lives "pretty much" alone; relationship questions he coyly wantsto "keep a secret".

But away from danger spots he starts to show a quick wit. Complimenting him on his near-perfect English, I ask if it's his best language. "Well, I speak a bit of Swedish," he deadpans, then smiles, all easy charm. "A little bit of Italian and Frenchthat I picked up, German I can handle myself in."

It seems a good time to ask about his social life. But Lundqvist apparently has little interest in going out and being seen. Instead, he wants to know what I do in my spare time. "I bet we have 10 things in common immediately," he says. "Well, I goclubbing," I offer hopefully. Wrong answer, Lundqvist looks disappointed. "Oh, well, I'm not into clubbing. What else?" Time to hedge the bets. "Film and theatre?" "Great!" he exclaims, "what was the last film you saw?" Oh God, oh God. Rather ashamed, Ifeel like I'm going for the million-dollar question, with Lundqvist as dream prize. "I saw The Butcher Boy!" I blurt. He doesn't know it. He's seen Live Flesh, though. I haven't. The subject shuffles back to modelling.

Lundqvist has so far managed his career with - on the surface - very little effort and inconvenience. Having modelled in Sweden , he decided three years ago to accompany a model friend to Milan. "I did a couple of jobs there, and then I met Bruce Weber who was working for Versace. Helena Christensen was on the job, too." He grins widely, seemingly both pleased and embarrassed at his good fortune. "Such an unlucky guy!"

Immediately, he upped and went to live in New York, scoring campaigns for Guess, DKNY, Lagerfeld, Versace and Nicole Farhi. It all sounds incredibly easy. Yet there's a side to Lundqvist that he barely reveals in conversation. It takes some diggingaround to find out that Lundqvist is known to take his job incredibly seriously. Rumour has it that he sticks to a rigid diet, in which carbohydrates and proteins are like the Capulets and the Montagues. He constantly works out. He manoeuvred his wayinto the books of the hottest agent in New York. And he is very aware of his image and how it fits with the look of a season. At the moment, he's the standout on the catwalk, where his slim but perfect physique has made him a beacon of hope forbody-watchers fed up with Summer 99's penchant for skinny, pale men. As one fashion expert put it, "When Alex came down the catwalk to model swimsuits it was like, phwoar! Thank God for that!"

Despite having this effect, even on perennially bored fashion leaders, Lundqvist seems almost entirely devoid of ego. In a world where Naomi's tantrums rule OK, you at least expect a petulant wave of the hand, or a demand for copy approval. But Lundqvist is friendly and polite. "I gotta tell ya," says his agent in New York, "he's the nicest kid I've ever worked with. You can't fake that sort of thing."

Maybe that's why Lundqvist flinches when the subject of his rather blokey obsession with his six motorbikes (including three Harley Davidsons) - mentioned at length in the PR blurb - comes up. "I didn't write that, OK!" he wails, embarrassed. "I do likebikes," he admits later, "for me it's the greatest way to travel. Have you ever gone on a bike? It's as close to flying as you can come without leaving the ground. You feel the wind, the smells of nature, you feel the temperature..."

This is hardly supermodel talk. But then Lundqvist says he doesn't see himself as a supermodel. Despite being paid handsomely by Boss to advertise their whole range of clothes, from sports and suits to fragrance and underwear ("Alex's body is insane,it's incredible!" laughs his agent), Lundqvist's heart is obviously elsewhere.

"My friends and family in Sweden are everything for me," he says ruefully. "Before, I loved them, but I didn't feel like I do now. We speak quite a lot, I have a lot of high telephone bills, but I wish I could see them more often. I'll just do this foranother couple of years and then I'll move back." He means it. Lundqvist is no bimbo, and is already taking a degree in graphic design and illustration by correspondence, his original intention having been to work in advertising, before modelling swepthim up.

Maybe the press furore as "Boss Man" will hurry that moment along. Does he realise that even his personal grooming regime will come under media scrutiny? "What exactly are you meaning?" he grins coquettishly, before he cottons on and plugs the productwith all the naturalness of a professional model back on autopilot. "All you need is this! That's all!" he says, brandishing the cologne bottle. Then he shrugs his shoulders and giggles, no longer the mannequin. "No, I've got to be honest with you. The secret is to shower as well."

1998 Newspaper Publishing P.L.C.

Esquire, May 2009

Esquire UK
"Big Shots"
May 2009 Issue
PH: Jonathan Glynn-Smith
Fashion: Tony Lewis

The 80's and 90's not only saw the rise of the female Supermodel, but a slew of male ones, too. Esquire persuaded eight of the most famous to step in front of the camera once again
Models, Tyson Beckford (38/Independent), Alex Lundqvist (34/Wilhelmina), John Pearson (43/Storm), Paul Sculfor (38/Select), Bill Gentle (31/Select), Mark Vanderloo (40/Wilhelmina), Simon Clark (41/Select), Moose Ali Khan (42/Bananas).






* Alex Lundqvist is not 34 years old! he was born in 1972 so he is 37 now.
* John Pearson is 46 years old, not 43.