Brand:
Valentino
Year: Spring/Summer 1998
Model:
John Pearson and
Danielle Zinaich
Ph:
Michael Thompson
Note from
WWD
"...The
Valentino campaign also plays with camera angles. Photographed for the first time by
Michael Thompson, with art direction by
Alex Gonzalez and
Raul Martinez, the entire campaign was shot from above. The images feature
Danielle Zinaich and
John Pearson lying back, looking up, separately and together.
The
Very Valentino campaign is product-driven, has more of a commercial feel and features models
Aurelie and
Elsa and
Thom Gwin.
Valentino, which has been acquired by the Fiat group investment company HdP, which also controls designer apparel maker GFT, said it would increase its advertising budget 35 percent for the spring/summer '98 season. The media buy will be concentrated in the U.S. and Italy, and will focus on daily newspapers with large, double-spread formats and prime positions where possible."
Brand:
Very Valentino
Year: Spring/Summer 1998
Model:
Thom Gwin,
Elsa Benitez and
Aurelie Claudel
Ph:
Michael Thompson
