Jake for Valentino 99

Brand: Valentino
Year: Fall/Winter 1999
Models: Jake Rachal, Audrey Marney, Aurelie Claudel, Gisele Bundchen, Isabeli Fontana and other male model.
Ph: Steven Meisel




Note from WWD

"...Valentino used Steven Meisel for its campaign, shot on location in the steel-and-glass villa owned by the sculptor Robert Perless.

The scene is a cocktail party and the ad features Valentino clothing and accessories -- an increasingly important part of the business.

Some 25 percent of the ad budget this season is dedicated to the accessories collection that will be launched globally in 2000. For the first time, the company is putting the campaign on CD-ROM and plans to distribute the discs through a select number of magazines and during fashion shows. . "

More and bigger pictures here:
http://forums.thefashionspot.com/showpost.php?p=4338185&postcount=160

John and Thom for Valentino 98

Brand: Valentino
Year: Spring/Summer 1998
Model: John Pearson and Danielle Zinaich
Ph: Michael Thompson



Note from WWD

"...The Valentino campaign also plays with camera angles. Photographed for the first time by Michael Thompson, with art direction by Alex Gonzalez and Raul Martinez, the entire campaign was shot from above. The images feature Danielle Zinaich and John Pearson lying back, looking up, separately and together.

The Very Valentino campaign is product-driven, has more of a commercial feel and features models Aurelie and Elsa and Thom Gwin.

Valentino, which has been acquired by the Fiat group investment company HdP, which also controls designer apparel maker GFT, said it would increase its advertising budget 35 percent for the spring/summer '98 season. The media buy will be concentrated in the U.S. and Italy, and will focus on daily newspapers with large, double-spread formats and prime positions where possible."



Brand: Very Valentino
Year: Spring/Summer 1998
Model: Thom Gwin, Elsa Benitez and Aurelie Claudel
Ph: Michael Thompson