Brand: Gravity Cologne
Year: 1992
Model: Rick Arango
Director:
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Showing posts with label 1992. Show all posts
Showing posts with label 1992. Show all posts
Vogue Hommes 1992
Vogue Hommes
"Une Saison Pastel"
Year: May 1992
Model:
Ph: Robert Erdmann
Fashion: Comme Des Garcons, S.T Dupont, Valentino Couture, Givenchy Gentleman, Christian Dior, Burberrys, Paco Rabanne, Yves Saint Laurent, Ray Ban
"Une Saison Pastel"
Year: May 1992
Model:
Ph: Robert Erdmann
Fashion: Comme Des Garcons, S.T Dupont, Valentino Couture, Givenchy Gentleman, Christian Dior, Burberrys, Paco Rabanne, Yves Saint Laurent, Ray Ban
John Foster for Vogue Hommes 1992 by Amyn Nasser
Vogue Hommes
"Cotons Sur Le Pont"
Year: May 1992
Models: John Foster, Sergio Mello, Bryan Randall, male model and Vera Cox
Ph: Amyn Nasser
Fashion: Valentino Uomo, Polo Ralph Lauren, Benetton, Ermenegildo Zegna, Daniel Cremieux, Hugo Boss
"Cotons Sur Le Pont"
Year: May 1992
Models: John Foster, Sergio Mello, Bryan Randall, male model and Vera Cox
Ph: Amyn Nasser
Fashion: Valentino Uomo, Polo Ralph Lauren, Benetton, Ermenegildo Zegna, Daniel Cremieux, Hugo Boss
"Nobody does it like Dockers" 1992, Herb Ritts commercial with Scott King
THE MEDIA BUSINESS: Advertising; Can Levi Strauss Extend Its Success With Dockers?
By Stuart Elliott
Published: February 24, 1992
FOR a marketer, changing a successful long-running advertising campaign is always a difficult decision. But Levi Strauss & Company and its agency, Foote, Cone & Belding in San Francisco, felt the time had come.
Beginning March 3, they will make the first significant changes in their campaign for Dockers apparel since that best-selling line startled consumers in 1987 with unusual television commercials starring casually dressed men engrossed in casually hipconversations.
"To keep the Dockers message fresh, we had to adopt a different position," Bob Siegel, president of the men's wear division at Levi Strauss, said in a telephone interview from San Francisco.
"You can't say the same thing forever," he added, "and we can't afford for people not to pay attention."
As for the timing, said Mike Koelker, executive vice president and corporate director of creative development at Foote, Cone,
"it finally got to the point where if we did another year of this, I don't think anybody would notice."
"It scares the hell out of you to change an enormously successful campaign," he added, particularly one that has grown familiar enough to be featured on an episode of the NBC sitcom "Seinfeld" and to have inspired a parody spot by a rival clothier, Bugle Boy.
"What if the next one doesn't work as well?" he asked.
To prevent that, new television spots, as well as the first Dockers print advertisements, have been carefully conceived to appeal to the men who are already avid buyers of Dockers slacks, shirts, shorts and other items. They are expected to buy $1.5 billion worth in stores this year; total retail sales of Dockers last year, including the newer women's and children's products, exceeded $1.8 billion, out of Levi Strauss's total sales of $4.9 billion.
"Our purpose is to let the consumer who buys Dockers know he has an opportunity to expand his purchases," Mr. Siegel said. To accomplish that, he added, the new ads communicate a message "that Dockers come in many different flavors."
For instance, in one spot, as men silently walk along a city street and sail in a boat, an announcer wryly drawls, "From mocha to khaki, beige to desert sand, tan is a color with a thousand faces, a color that always seems to say, 'Hey, pal, how 'bout me?' " Each spot ends with the multihued theme "Nobody does tan like Dockers," "Nobody does blue like Dockers," and so on.
The announcer supplanting the "guys talking to guys," as Mr. Koelker called the most familiar aspect of the campaign, is the most obvious alteration. Also different is how the men look; instead of an everyday-guy image, they seem more like models, better built, better dressed and better coiffed. That is intended to build a perception of Dockers as dressier and more fashionable, Mr. Siegel said.
-----------------------------------------------
Brand: Dockers
"Green"
Year: Spring/Summer 1992
Models: Scott King and ?
Director: Herb Ritts
Other Ritts Dockers commercials : "Grey", "Tan", "Brown", "Blue", "Black", "Green Shorts", "Tan Shorts", "Blue Shorts"
-----------------------------------------------
Dockers advertising had undergone some previous modifications. The initial spots were notorious for their shaky shots of male posteriors and crotches. Those gave way to fluid full-body shots. And "Dockers World" -- a term used by Steve Goldstein, the director of consumer marketing for the Levi Strauss men's wear division, to describe "the mythical place where our Dockers consumer feels comfortable" -- evolved from a competitive, aloof place into friendlier, less judgmental territory.
The new spots will run on cable networks, including CNN and ESPN, as well as on broadcast-network coverage of sports like basketball, football and baseball. The print ads, styled after the spots, will run in magazines like Esquire, Forbes, GQ, Newsweek and Time.
Brand: Dockers
Year: Spring/Summer 1992
Models: Alvin and ?
Ph:
Ad spending will rise 20 percent from last year, Mr. Siegel said, though he declined to give figures. Estimates of Levi Strauss's annual ad budget for Dockers run from $20 million to $25 million.
And was it, indeed, time for a change, Mr. Siegel was asked.
"There's not a lot of research to make those decisions," he replied. "That's a judgment call you have to make. As a leader, we need to take some risk."
By Stuart Elliott
Published: February 24, 1992
FOR a marketer, changing a successful long-running advertising campaign is always a difficult decision. But Levi Strauss & Company and its agency, Foote, Cone & Belding in San Francisco, felt the time had come.
Beginning March 3, they will make the first significant changes in their campaign for Dockers apparel since that best-selling line startled consumers in 1987 with unusual television commercials starring casually dressed men engrossed in casually hipconversations.
"To keep the Dockers message fresh, we had to adopt a different position," Bob Siegel, president of the men's wear division at Levi Strauss, said in a telephone interview from San Francisco.
"You can't say the same thing forever," he added, "and we can't afford for people not to pay attention."
As for the timing, said Mike Koelker, executive vice president and corporate director of creative development at Foote, Cone,
"it finally got to the point where if we did another year of this, I don't think anybody would notice."
"It scares the hell out of you to change an enormously successful campaign," he added, particularly one that has grown familiar enough to be featured on an episode of the NBC sitcom "Seinfeld" and to have inspired a parody spot by a rival clothier, Bugle Boy.
"What if the next one doesn't work as well?" he asked.
To prevent that, new television spots, as well as the first Dockers print advertisements, have been carefully conceived to appeal to the men who are already avid buyers of Dockers slacks, shirts, shorts and other items. They are expected to buy $1.5 billion worth in stores this year; total retail sales of Dockers last year, including the newer women's and children's products, exceeded $1.8 billion, out of Levi Strauss's total sales of $4.9 billion.
"Our purpose is to let the consumer who buys Dockers know he has an opportunity to expand his purchases," Mr. Siegel said. To accomplish that, he added, the new ads communicate a message "that Dockers come in many different flavors."
For instance, in one spot, as men silently walk along a city street and sail in a boat, an announcer wryly drawls, "From mocha to khaki, beige to desert sand, tan is a color with a thousand faces, a color that always seems to say, 'Hey, pal, how 'bout me?' " Each spot ends with the multihued theme "Nobody does tan like Dockers," "Nobody does blue like Dockers," and so on.
The announcer supplanting the "guys talking to guys," as Mr. Koelker called the most familiar aspect of the campaign, is the most obvious alteration. Also different is how the men look; instead of an everyday-guy image, they seem more like models, better built, better dressed and better coiffed. That is intended to build a perception of Dockers as dressier and more fashionable, Mr. Siegel said.
-----------------------------------------------
Brand: Dockers
"Green"
Year: Spring/Summer 1992
Models: Scott King and ?
Director: Herb Ritts
Other Ritts Dockers commercials : "Grey", "Tan", "Brown", "Blue", "Black", "Green Shorts", "Tan Shorts", "Blue Shorts"
-----------------------------------------------
Dockers advertising had undergone some previous modifications. The initial spots were notorious for their shaky shots of male posteriors and crotches. Those gave way to fluid full-body shots. And "Dockers World" -- a term used by Steve Goldstein, the director of consumer marketing for the Levi Strauss men's wear division, to describe "the mythical place where our Dockers consumer feels comfortable" -- evolved from a competitive, aloof place into friendlier, less judgmental territory.
The new spots will run on cable networks, including CNN and ESPN, as well as on broadcast-network coverage of sports like basketball, football and baseball. The print ads, styled after the spots, will run in magazines like Esquire, Forbes, GQ, Newsweek and Time.
Brand: Dockers
Year: Spring/Summer 1992
Models: Alvin and ?
Ph:
Ad spending will rise 20 percent from last year, Mr. Siegel said, though he declined to give figures. Estimates of Levi Strauss's annual ad budget for Dockers run from $20 million to $25 million.
And was it, indeed, time for a change, Mr. Siegel was asked.
"There's not a lot of research to make those decisions," he replied. "That's a judgment call you have to make. As a leader, we need to take some risk."
The Men of Kent 1990-1994
"Portraits of Pleasure" was a successful 90's ad campaign for Kent cigarettes, it was photographed by Mark Vieira, known by his George Hurrelesque style to portray his subjects.
It started in 1990 with Tom Tripodi and Jack Guy as the main male models, both considered to have the broadest appeal, Hoyt Richards, Alvin and Antonio were placed strategically where appropiated, Antonio was the image for Latin America and Alvin for magazines like Essence and Ebony. Mark was added later as an older model.
Jack, Tom, Mark, Alvin and Antonio
Hoyt Richards was the one with three images rotating through 1990-1992
The long-version commercial ft Tom Tripodi and Jack Guy, Bill Curry is also seen in one scene.
In 1992 and 1993 three male models were added to the campaign, Todd, Robert and Steven Sands
THE GIRLS
Katia, Lisa, Michaela Bock, Rebecca Ghiglieri, Dina, Ericka and Helena.
It started in 1990 with Tom Tripodi and Jack Guy as the main male models, both considered to have the broadest appeal, Hoyt Richards, Alvin and Antonio were placed strategically where appropiated, Antonio was the image for Latin America and Alvin for magazines like Essence and Ebony. Mark was added later as an older model.
Jack, Tom, Mark, Alvin and Antonio
Hoyt Richards was the one with three images rotating through 1990-1992
The long-version commercial ft Tom Tripodi and Jack Guy, Bill Curry is also seen in one scene.
In 1992 and 1993 three male models were added to the campaign, Todd, Robert and Steven Sands
THE GIRLS
Katia, Lisa, Michaela Bock, Rebecca Ghiglieri, Dina, Ericka and Helena.
Scott King and Niki Taylor for Harpers Bazaar 92
Harpers Bazaar
"Days in Venice"
Year: June 1992
Models: Scott King and Niki Taylor
Ph:
Unfortunetly I only have one pic of that editorial, small pics of the rest of the editorial here, I found them in ebay.com
"Days in Venice"
Year: June 1992
Models: Scott King and Niki Taylor
Ph:
Unfortunetly I only have one pic of that editorial, small pics of the rest of the editorial here, I found them in ebay.com
Richard Villella for H.I.S 92
Brand: H.I.S Schooners
Year: Spring/Summer 1992
Model: Richard Villella
Ph:
He has started a blog about Yoga, http://richardvillellayoga.blogspot.com/
Year: Spring/Summer 1992
Model: Richard Villella
Ph:
He has started a blog about Yoga, http://richardvillellayoga.blogspot.com/
Gap 92, Pepe Jeans 1993
Brand: GAP
Year: Fall/Winter 1992
Celebrity: Luke Perry
Ph: Annie Leibovitz
Brand: Pepe Jeans
Year: Spring/Summer 1993
Celebrity: Jason Priestley
Ph: Bruce Weber
Year: Fall/Winter 1992
Celebrity: Luke Perry
Ph: Annie Leibovitz
Brand: Pepe Jeans
Year: Spring/Summer 1993
Celebrity: Jason Priestley
Ph: Bruce Weber
Mark Findlay for Joop! Nightflight by Herb Ritts
Joop! Nightflight
1992, Fall/Winter (Europe)
1995, Spring/Summer (USA)
Model: Mark Findlay
Ph: Herb Ritts
1992, Fall/Winter (Europe)
1995, Spring/Summer (USA)
Model: Mark Findlay
Ph: Herb Ritts
GIANNI VERSACE 1990-1993
Beppe Trevis facebook member uploaded to Youtube many videos of the golden years of GIANNI VERSACE, they are really great, I had never seen a whole show, help with Id's if you can.
some vids were deleted because of PRINCE, he really sucks about his music being deleted from youtube.
------
- SPRING/SUMMER 1990 -
Models: Michael Ostheim, Steven Lyon, Yaron Fink, John Francis, Deryl George, Scott Kuhagen, Jamie Shephard, James Hyde, Rick Arango
PART 1/4
PART 2/4
PART 3/4 DELETED by music copyright
PART 4/4
- FALL/WINTER 1990 -
Models: John Francis, Yaron Fink, Olivier Debray, Michael Ostheim, Antonis Fragakis, Rick Arango (maybe), Jamie Shephard, David Knight?, Greg Stone.
PART 1/2
PART 2/2
- SPRING/SUMMER 1991 -
Cameron Alborzian, John Francis, Yaron Fink, Brian Buzzini, Deryl George, Steven Lyon, Jamie Shephard, Greg Stone, Scott Kuhagen, Scott King?
PART 1/3
PART 2/3
PART 3/3
- SPRING/SUMMER 1992 -
Models: Cameron Alborzian, John Francis, Brian Buzzini, Gregg Avedon, Scott King, Rick Arango, Brad Harryman, Brian Solano, Gary Meir, Scott Kuhagen, Greg Stone, Jamie Shephard, David Knight?
- SPRING/SUMMER 1993 -
Models: Marcus Schenkenberg, Brian Buzzini, Steven Lyon, Maximo Morrone, James Hyde, Adnan Taletovich, Gregg Avedon, Hansel Rodriguez, Rick Arango, Jac Carruthers,Naomi Campbell, Thom Gwin, Jamie Shephard, Greg Stone, David Knight?
some vids were deleted because of PRINCE, he really sucks about his music being deleted from youtube.
------
- SPRING/SUMMER 1990 -
Models: Michael Ostheim, Steven Lyon, Yaron Fink, John Francis, Deryl George, Scott Kuhagen, Jamie Shephard, James Hyde, Rick Arango
PART 1/4
PART 2/4
PART 3/4 DELETED by music copyright
PART 4/4
- FALL/WINTER 1990 -
Models: John Francis, Yaron Fink, Olivier Debray, Michael Ostheim, Antonis Fragakis, Rick Arango (maybe), Jamie Shephard, David Knight?, Greg Stone.
PART 1/2
PART 2/2
- SPRING/SUMMER 1991 -
Cameron Alborzian, John Francis, Yaron Fink, Brian Buzzini, Deryl George, Steven Lyon, Jamie Shephard, Greg Stone, Scott Kuhagen, Scott King?
PART 1/3
PART 2/3
PART 3/3
- SPRING/SUMMER 1992 -
Models: Cameron Alborzian, John Francis, Brian Buzzini, Gregg Avedon, Scott King, Rick Arango, Brad Harryman, Brian Solano, Gary Meir, Scott Kuhagen, Greg Stone, Jamie Shephard, David Knight?
- SPRING/SUMMER 1993 -
Models: Marcus Schenkenberg, Brian Buzzini, Steven Lyon, Maximo Morrone, James Hyde, Adnan Taletovich, Gregg Avedon, Hansel Rodriguez, Rick Arango, Jac Carruthers,Naomi Campbell, Thom Gwin, Jamie Shephard, Greg Stone, David Knight?
Soviet Jeans 92
Brand: Soviet Jeans
Year: Spring/Summer 1992
Model: male model and Karen Mulder
Photographer: Michelangelo Di Battista
source: AngelLover Scans
Year: Spring/Summer 1992
Model: male model and Karen Mulder
Photographer: Michelangelo Di Battista
source: AngelLover Scans
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