Showing posts with label Hoyt Richards. Show all posts
Showing posts with label Hoyt Richards. Show all posts

The Men of Kent 1990-1994

"Portraits of Pleasure" was a successful 90's ad campaign for Kent cigarettes, it was photographed by Mark Vieira, known by his George Hurrelesque style to portray his subjects.

It started in 1990 with Tom Tripodi and Jack Guy as the main male models, both considered to have the broadest appeal, Hoyt Richards, Alvin and Antonio were placed strategically where appropiated, Antonio was the image for Latin America and Alvin for magazines like Essence and Ebony. Mark was added later as an older model.



Jack, Tom, Mark, Alvin and Antonio




Hoyt Richards was the one with three images rotating through 1990-1992




The long-version commercial ft Tom Tripodi and Jack Guy, Bill Curry is also seen in one scene.





In 1992 and 1993 three male models were added to the campaign, Todd, Robert and Steven Sands



THE GIRLS



Katia, Lisa, Michaela Bock, Rebecca Ghiglieri, Dina, Ericka and Helena.

Jon Wiedemann and Hoyt Richards for Shillito Rikes

Brand: Shillito Rikes
Year: Spring/Summer 1986
Models: Jon Wiedemann and Hoyt Richards
Ph:

Kane Sickner and Hoyt Richards for Lazarus 86

Brand: Lazarus
Year: Fall/Winter 1986
Models: Kane Sickner and Hoyt Richards
Ph:

Hoyt Richards for GQ 1990 by Fabrizio Gianni

GQ
"Go Fish, A complete guide for the Fly-Fisherman who wants to tie one on elegantly"
Year: Spring/Summer 1990, June
Model: Hoyt Richards
Ph: Fabrizio Gianni
Location: Welches, Oregon and at Pyramid Lake in Nevada
Fashion: Stream Designs, Woolrich, Banana Republic, Ralph Lauren, Guess by George Marciano, Simms, Orvis Co., George G. Graham, Hanes Knitwear, Levi Strauss & Co, Oliver Peoples, L.L Bean Boots






Picture from the Index

Hoyt Richards for Kent 1990

Brand: Kent
Year: Fall/Winter 1990
Model: Hoyt Richards
Ph:

Hoyt 91

Ragatta Sport
Year: Fall/Winter 1991
Models: Hoyt Richards
Ph:

Hoyt 94

Brand: Missoni
Year: Fall/Winter 1994
Model: Hoyt Richards
Ph: Tiziano Magni

Hoyt Richards

Blanco y Negro
"Blanco, Luz Cegadora"
Year: Fall/Winter 1994
Models: Hoyt Richards and ?
Ph: Jonathan Miller
Fashion: Roberto Verino, Paul Smith.




Translation:

Even if his name is not very known out of the fashion world his face is very familiar for many people, Hoyt Richards started his modeling career 9 years ago with photographer Bruce Weber, now when young models have a cool and easy look Hoyt is very classic and elegant, the perfect gentleman.

He's known as the Cary Grant of the 90's but he doesn't care too much about fashion, "the most important thing is how you are, not what you are wearing", he knows that The Supermodels are the stars but he thinks people is now getting a little more interested in men's fashion and male models, "sometimes we felt discriminated but this is a women business".

Hoyt, who felt very identified with fashion designer Ralph Lauren, achived his biggest goal when Italian magazine Mondo Uomo dedicated him a whole issue, "I'm very proud about that, it was the first time I had a big responsability in the elaboration of the project"

------------------------------------------------------


THE NEW YORK TIMES
EGOS & IDS
Creating 'Mondo Me'
By Degen Pener
Published: November 29, 1992

NAME: Hoyt Richards.
IDENTITY: 30-year-old model.

HOME: Upper East Side.

CURRENT ACTIVITY: Being admired in Mondo Uomo, the Italian men's magazine, which has devoted 58 pages to him in its November/December issue. Mr. Richards, shown above, organized and produced the shoots with photographers like Greg Gorman, Bruce Weber and Peggy Sirota.




Q. What was it like working on both sides of the camera?

A. It was a lot of humble pie. I'd been in the business eight years and I hadn't paid attention to hardly anything. I had totally taken for granted all these other roles.

Q. Like what?

A. I had to scout locations, work with budgets, catering, layouts, editing. As a model, I was used to showing up at a job and just having to be fabulous.

Q. Which shoot was the most memorable?

A. They had these pipes for the shoot in Egypt. I don't smoke, but I just kept smoking on it for like 15 minutes.

Q. What happened?

A. I stood up, we shot six frames and I fainted. My eyes rolled back. I got nicotine poisoning. I basically didn't know where I was for about three hours.

Q. There are some other photos where you've got a black beard. Did you dye it?

A. No, we took mascara. But that's nothing compared with what the girls have to go through. You're basically creating illusions. One of the worst things that can happen to a model is for you to start thinking that you're as wonderful as your pictures are.

Q. You were a good friend of the late Frederick Von Mierers, who founded the group called Eternal Values and was accused in a big Vanity Fair article of selling gems at outrageous prices by claiming they had mystical properties. What do you think of him, looking back?

A. He was a dear friend of mine. It didn't sound like Vanity Fair was talking about the same person. It read like a TV movie script. Orgies and stuff like that. I was like, 'Where was I for all that?' He was the most down-to-earth person I'd ever met.

Q. What do you do besides modeling?

A. I have a construction business that a bunch of my buddies and I started in North Carolina. I found as I got older I need that grass-roots therapy. Getting out there pounding the nails. It's a great way to bring me back to what things are really about.

A version of this article appeared in print on November 29, 1992, on page 94 of the New York edition.

Hoyt 88

Brand: American Design
Year: Fall/Winter 1988
Model: Hoyt Richards
Ph:

Hoyt 93

L'Officiel 1993
"Une Mode Tres au point"
Models: Hoyt Richards and Anna Koch
PH: Peter Hönnemann





Hoyt 96

Brand: Lacoste
Year: Spring/Summer 1996
Models: Hoyt Richards and Helena Christensen
Ph: Rocco Laspata and Charles DeCaro




credit: Silvana snap

Hoyt 87

Brand: Gianni Versace
Year: Spring/Summer 1987
Models: Hoyt Richards , Cindy Crawford and Paulina Porizkova.
Photographer: Richard Avedon


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