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Rob Russell for New York Magazine 88

New York Magazine
"Bespeaking of Suits"
Year: 1988, Febaruary
Model: Robert Russell
Ph: Michael Sahaida

Rob Simonson, Rob Russell 92 by Philip Porcella

Playboy Magazine
"Fifteen ways to wear Khaki"
Year: March 1992
Ph: Philip Porcella
Fashion: Calvin Klein, Byblos, Cotler, Lee, Boston Traders, Wrangler, New Republic, Hart Schaffner and Marx, Pierre Cardin, Calvin Klein, French Connection, Fratelli Rossetti, Robert Talbott, Cole-Haan, Gary Wasserman

Nick Bourne, ?, Gary Dourdan

François Bazinet, Rob Simonson, ?, Rob Russell, ?, ?

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Gillete 1989: The best a man can get

The story of "Gillete, the best a man can get"
Source: Cutting Edge: Gillette's Journey to Global Leadership
Author: Gordon McKibben

Gillette wanted a powerful, emotional campaign theme that captured the Gillette male imagery and would connect with men anywhere in the world.

Throughout the winter and spring of 1988 they worked on the project, a strategical emotional ad that would last twenty years, something like the enduring "Look Sharp, Feel Sharp" campaign. Sometime in the spring the BBDO team toted up to Boston to about twenty five sample print ads with various messages like "you can see it written on your face" and "the look, the feel, the pride" and spread them around a conference table.

One theme caught the attention of several executives anxiously hoping to spot a winner, It was "Gillete, the best a man can get", there was an unanimous "that's it" reaction for the seven words that had been scrawled on a scrap of paper along with other several possibilities by BBDO staffer Michael Scheback.

From that moment on, it was a matter of execution, making the "Best a man can get" theme come alive and work well in one commanding TV ad that met the goal of establishing an emotional relationship between men and Gillette.

Brand:Gillette
Year: Spring 1989
Models: Rob Russell, Matt Norklun, Tom Tripodi, Paul Forsman
Directors:
Music: Jake Holmes

BBDO comissioned composer Jake Holmes to come up with music and lyrics, they were aworried about how well the english words would translate into the other languages, . The BBDO team showed the line to its sister agencies around the world and discovered to their relief that with minor adjustments it worked well as an expression of male bonding with Gillette. Sometimes the translation was better than hoped for, the Italian translation became "The Best of a Man" and according to Gillette's local management it seemed to capture the Italian spirit.

By July 1988, BBDO had created five television ads built around the "Best a Man can get" theme, and the Gillette crew was off to Manhattan to choose the winner. One video proclaimed a "man kind" theme, featuring a chiral group much like the Mormon Tabernacle Choir celebrating the gretanesss of man and mankind. Another took more of a hard hitting, Mtv-youth approach, with fast cuts

.Finally came the fifth presentation, BBDO's favourite, which had been saved for the last, It showed many visual vignettes that celebrated various aspects of manhood, masculinity (sports shots, working man), family (father and adult son), sensivity (man with baby), sexiness (man gets woman) .. it was accompanied by pulsating music with words vital to the ad's message: "You're looking sharp, you're feeling good, you've come so far, we know how to make the most of who you are, from father to son, that's what we always done, Gillette, the best a man can get"

Gillette executives were treated to a sixty second version of the ad, a splicing together of footage taken from several commercials and edited to create a live-action preview of what would become the final ad. Accompanied by the just composed score, the imagery created was powerful, the excitement in the room was obvious.

English version, The best a man can get

French version, La perfection au Masculin

Spanish Version, Lo mejor para el hombre

Italian Version, Il Meglio di un Uomo

Robert Russell for GQ 84 by Gilles Tapie

GQ
Year: Spring/Summer 1984
Model: Robert Russell
Ph: Gilles Tapie

Rob Russell for Gucci 87

Brand: Gucci
Year: Spring/Summer 1987
Model: Robert Russell
Photographer:

Rob and Grant for Ermenegildo Zegna 89

Brand: Ermenegildo Zegna
Year: Spring/Summer 1989
Models: Grant Caradine and Rob Russell
Ph:

Ron and Tom 90

Brand: Joseph Abboud
Year: Spring/Summer 1990
Model: Rob Russell and Tom Farrell
Ph:

Barry and Rob

Brand: Lazarus
Year: Fall/Winter 1986
Models: Barry Kaufmann and Rob Russell
Ph:

Rob 86

Brand: Gucci
Year: Fall/Winter 1986
Model: Rob Russell
Ph:

Rob 84

GQ
"American Fashion Springs Forth, this is american sportswear at its best: cool, casual but confident and easy to wear"
Year: Spring/Summer 1984
Models: Robert Russell and a female model
Ph: Arthur Elgort
Fashion: Zoran, Basco, Robert Cameron, Perry Ellis, Andrew Fezza, Ralph Lauren, Pink & Dianne, Gianfranco Ruffini, Gianni Versace, Jean-Paul Germain, Willi Smith, Alan Flusser, Alexander Julian