Showing posts with label Joe Gogol. Show all posts
Showing posts with label Joe Gogol. Show all posts

Joe Gogol and Jeffrey Brezovar for L'Officiel Hommes 85

L'Officiel Hommes
"Les Couche-en-ville"
Year: 1985 #49
Models: Joe Gogol and Jeffrey Brezovar
Ph: Beth Bischoff



Joe Gogol for Lord and Taylor 90

Brand: Lord & Taylor
Year: Fall/Winter 1990
Model: Joe Gogol
Ph:

Ron and Joe 85

L'Officiel Hommes
"Ligne Renault"
Year: December 1985
Models: Joe Gogol and Rob Simonson
Ph: Peter Estershon
Fashion: Givenchy, Renoma, Lanvin, Cerruti, Christian Dior, Yves Saint Laurent, Ted Lapidus, Balmain, Pierra Cardin




Brad, Joe, Jens, Alain, Francois and Olivier 1987

supermodelsofthe70s-80sorg facebook group posted the whole Valentino Spring/Summer 1987 Catalog photographed by Oliviero Toscani, simply amazing!



Brand: Valentino
Year: Spring/Summer 1987
Models: Brad Harryman, Joe Gogol, Jens Peter Johnston, Alain Gossuin, François Bazinet, Olivier Debray and?
Photographer: Oliviero Toscani




source: supermodelsofthe70s-80sorg

80's Valentino

Brand: Valentino
Year: 1986
Models: Ricardo Ramos and Joe Gogol
Ph: Oliviero Toscani



Brand: Valentino
Year: mid 80's
Models: Nick Constantino, Brian Lucas and ?
Ph: Bill King



source: http://www.facebook.com/pages/The-real-Valentino-Garavani

The Golden Years of Nikos

Nikos Apostolopoulos
Contemporary Fashion
01/01/02 by Richard Martin; Nelly Rhodes

Homoerotic masculinity is the motive of Nikos fashion. Invoking an idealism of gods and demigods, stretching and flexing on Olympus wearing versions of jock straps, ergonomic t-shirts and tank tops, and some street clothing, Nikos projects a similar image of apparel. Beginning with his first collection in 1985, Nikos employed cotton and Lycra for the stretchy, minimalist, erotic clothing of the gods and all who aspire to their condition of pumped-up muscles and physique divinity.



Joe Gogol and other male model photographed by Chimene Lasserre
Pictures from http://www.nikosapostolopoulos.com/fullscreenmainpage.html

In 1988 Nikos worked with American photographer Victor Skrebneski in an ideal collaboration of like-minded fashion erotics. Denizens of South Beach and Venice, California, were logical candidates for this self-assured, body-flaunting clothing driven by heat, narcissism, and sexuality. Men who might dress for the evening in Gianni Versace might choose Nikos for activewear. While the line diversified to some street clothing for men and swimwear and exercise wear for women, Nikos still primarily addresses the homoerotic male.

Nikos Apostolopoulos
- Spring/Summer 1987
Models: Joe Gogol, Scott Benoit ...




Nikos' clothing template is the jock strap. He customarily provides a band (including many in the late 1980s that, like the underwear of competitors, included the designer name) around the waist from which an extended cod-piece or pouch distends. The designer's phallic primacy is complemented by bared sides and minimal coverage of buttocks, offering voyeurism (and implied accessibility) front and rear to the male. His tanks stress angularity almost as if to clothe men of granitic triangulation, rather than the ordinary soft body.

Further, two devices frequent in Nikos' work exacerbate the homoerotic content. In effectively using stretch materials, Nikos often opens apertures in the briefs and tops, allowing a peek-a-boo spectatorship more often associated with female undergarments. Additionally, Nikos relishes piecing and visible seams, the stretchy activewear taking on something of the aspect of a virile Vionnet or an Azzedine Alaïa transferred to Muscle Beach. The effect, of course, is to promote even further the sense of the garment as strapping, swaddling, a slight covering for muscles and body movement. In instances when Nikos uses stripes, his only pattern, line enhances the verticality and size of the phallic pouch.



Joe Gogol was his favourite model the very first years, ph: Chimene Lasserre

In the early 1990s collections emphasized more moderate clothing for the street, including the graphically strong spring/summer 1993 collection with outfits in black-and-white for exercise and shirts with bold designs inspired by Matisse cutouts. The spring/summer 1994 collection stressed sportswear for the street and offered a repertoire of loose, long knits and colorful shorts and white and black oversized trousers. Whenever Nikos had shown streetwear in the late 1980s and 1990s, the look was still of extremism, with see-through tank tops, faux leopard skins, and tailored clothing with zoot suit bravado. In the street clothes, Nikos did not abandoned fetishes, but moved toward mainstream menswear, ironically leaving many other designers from Dirk Bikkembergs to Gianni Versace to fill his gap on the wild side.

Nikos Apostolopoulos - Fall/Winter 1987




One can either dismiss Nikos for his marketing of the most blatant homoerotic clothing, of which probably a considerable portion is purchased but seldom worn, or worn only for the private circumstance. Or one can understand that Nikos stands, with many designers of men's underwear and related athletic wear, as one who cultivates specific and definable traits of the homoerotic to develop garments possessing their own brand of beauty.

Nikos ventured into fragrances in 1994 with, oddly, a women's scent rather than one for men. Sculpture Femme launched amidst much fanfare did well enought to encourage Nikos to develop a complementary men's scent, preferably one as iconoclastic as its creator. Sculpture Homme, introduced in 1995, didn't disappoint with its sexy mythical connotations and spicy base, rolled out with widespread media advertising. Both Nikos incarnations sold very well at a time when upscale retailers were in a slump. The designer pondered additional fragrances as well as bath and body lines.

—Richard Martin;


1987, Brian Buzzini and Mark Kleckner

Ph: Victor Skrebneski

-------------------------------------------

Nikos Apostolopoulos - Spring/Summer 1988
Models: Iman Abdulmajid, Mark Kleckner
Ph: Victor Skrebneski



Fashion Show Models: Scott Benoit, Joe Gogol, Brad Harryman ....




-------------------------------------------

Nikos Apostolopoulos - Fall/Winter 1988
Models:
Steve Lyon, Joe Gogol, Iman Abdulmajid, Odile, Paul Wadina and other male model (no id yet)
Ph: Victor Skrebneski



The official Nikos website has a whole set of pics of the catalog.


-------------------------------------------

Nikos Apostolopoulos - Spring/Summer 1989
Models: Iman Abdulmajid, Odile and a male model
Ph: Victor Skrebneski



Fashion show models: Steve Lyon and Odile






-------------------------------------------

Nikos Apostolopoulos - Fall/Winter 1989
Iman Abdulmajid and Steve Lyon, Chris Martin, Bert Van Emden, Moose Ali Khan, Swiggy Drummond, Odile.




^ 4:24, Iman + Steve Lyon = a must see, amazing!

-------------------------------------------

Nikos Apostolopoulos - Spring/Summer 1990
Models: Marpessa Hennink and a male model
Ph: Herb Ritts



Fasfion show models: Steve Lyon, Walter Schupfer, Nick Scotti, Chris Martin, Moose Ali Kahn, Hermes ...




-------------------------------------------


Nikos Apostolopoulos - Fall/Winter 1990
Models: Yasmeen Ghauri and male models
Ph: Michel Comte



Fashion Show models: Michiel Van Dijk, Yaron Fink, Cameron Alborzian ....





Davidoff Cool Water models: Joe Gogol and Brian Buzzini

Article: US dives into Cool Water.
(Lancaster Group USA; Davidoff Cool Water, men's fragrance)
Article from:Cosmetics International Article
Date: September 25, 1991

Lancaster Group USA, a division of Lancaster Group AG, will begin an aggressive US push in upscale cosmetics and fragrances this fall with the introduction of Davidoff Cool Water, its popular European men's fragrance line.

The company will spend about $5 million to introduce the scent in late September, using a combination of print advertising, fragrance sampling through miniatures and vial cards, in-store displays, direct mail pieces and a pair of distinctive Christmas promotions. These include a boxed gift set of a Davidoff watch and 1.3oz Cool Water eau de toilette for $100.00 and a Davidoff Executive Refrigerator stocked with



1991 ad using the original 1988 image, model Joe Gogol


Print ads that Lancaster Group is running in American publications to introduce a men's fragrance called Davidoff Cool Water show a muscular, undressed young man in artfully cropped and shadowed poses. These ads, Mr. May said, are the same ones that Lancaster A.G. has run in Europe in the three years since the brand went on sale there.


Print ads, 1992/1993 model: Joe Gogol




Getting behind Cool Water. (marketing the men's scent at Macy's)
Article from: WWD
Date: November 1, 1991

Macy's Herald Square may have chosen to run the edited version of the sensual promotional video for Davidoff Cool Water at the launch of the fragrance on Monday, but that didn't stop several hundred shoppers from lining up to have their pictures taken with Brian Buzzini, the sultry model who heats up the screen.




------------------------------

Davidoff Cool Water, Censored american version, 20 seconds
Model: Brian Buzzini
Director: Jean Paul Seaulieu



------------------------------

Richard Hartigan, president of Davidoff's fragrance licensee, Lancaster Group USA, said half of the 18 launch accounts requested that a nude scene - a shot of Buzzini's derriere as he runs along a beach sans bathing suit - be deleted from the in-store video promoting the men's scent.

------------------------------


Davidoff Cool Water, European version, 30 seconds
Model: Brian Buzzini
Director: Jean Paul Seaulieu




------------------------------

While Macy's and Lancaster executives would not comment on sales figures, Cool Water reportedly racked up $5,000 Monday in the Herald Square flagship store. The scent first hit the counters of most Macy's metropolitan area stores over the weekend - prior to the appearance of a New a New York Times ad Sunday - and sales in those locations hit a combined total of about $25,000, according $25,000, according to market sources.

------------------------------


Full video, 4 minutes, 24 seconds!

On the runway



Bill Curry, Michael Flinn, Todd Bentley, Joe Gogol, Yaron Fink, Cameron Alborzian, Michiel Van Dijk, Chris Martin, Moose Ali Khan, Nikitas, Scott King, Marcus Schenkenberg, Enrique Palacios ..

Joe 87

Brand: Lanvin
Year: Fall/Winter 1987
Model: Joe Gogol
Ph:

Joe 87

Brand: Lanvin
Year: Spring/Summer 1987
Model: Joe Gogol
Ph:

Blog Labels

Look for more ads, models or editorials:





DATABASE SEARCH

New! An advertising database covering more than 20 years of stylish male imagery

LATEST DATABASE RECORDS




"Nineteen" by Daryl Janney








Recent blog Posts








recent Comments