Larry Scott - Acqua Di Gio 1997

Sactown Magazine 2007
Sacramaneto Supermodel: Lary Scott
transcription : cooperIShot from Bellazon forum.

"He's the star of one of the longest-running print ads of all time - 10 straight years. The picture was taken for Giorgio Armani by on of the world's greatest photographers. Now, this Sacramento-raised supermodel has his piercing eyes focused on other pursuits.

December 12, 1996 was just another day at the beach for Larry Scott. Having already shot campaigns for Versace and Dolce & Gabbana, and walked the runways for the likes of Donna Karan and Calvin Klein in New York, Paris and Milan, the supermodel was now in Malibu spread out on his chest in the sand.

Brand: Giorgio Armani - Acqua Di Gio
Year: 1997
Model: Larry Scott
Photographer: Herb Ritts

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He was striking a pose for legendary photographer Herb Ritts, who hand-picked him to be the face that would launch Acqua di Gio, Giorgio Armani's soon-to-be new men's fragrance.

Fast forward 10 years, and that same Adonic face, that now-iconic image, could be seen adorning the pages of major magazines like Esquire and People. Talk about winning the genetic lottery: that ad alone, including royalties, has netted Scott a cool $1 million over the years. Not bad for a day's work.

'We get there to the beach, and I just lay down and went like this,' explains Scott, recreating the moment when he gripped his left temple with his left hand. 'Herb was like, 'Scrim! Ba-ba boom!!'. And that was that - we shot it in 20 minutes.' And not like Larry, offers the model's equally down-to-earth father, Larry Scott Sr., a Sacramento resident for almost 40 years. 'He didn't let anything go to his head,' Larry Sr. says. 'If people ask him what he does for a living, he tells them he's in advertising and lets it go at that.'

Brand: Giorgio Armani - Acqua Di Gio
Year: 1998
Model: Larry Scott and Diane Heidkrueger
Director: Patrick Demarchelier

And while Scott now lives in New York and just brought a loft in Miami, he's still in touch with his Sacramento roots. In addition to visiting his father, Scott stops by his hometown to see Dr. Stephen Saffold, the same dentist he's had since he was 12. He grew up in the Greenhaven area. 'I didn't belong to any cliques, and everone hated me for that,' says Scott, whose John F. Kennedy High School yearbook listed him - ironically - as 'camera shy' two years in a row. 'I was a nerd, but I wasn't a nerd. I was a jock, but I wasn't a jock. I ostracized myself without trying to.' "


Gaby said...

Larry truly made history in that ad. Lars Burmeister was truly fortunate in replacing him.

Johec said...

the actual commercial is more spectacular but I still prefer the old one ;)

about the pictures I also prefer the Larry one but I think it was the right time to refresh the campaign.

Anonymous said...

Acqua di Gio is such a great colgne for men

tahlia said...

how can i find larry?

Anonymous said...

I can tell you, but why do you want to know?

Little Miss Perfect said...

I just finished reading the 50 Shades of Grey trilogy and think that Larry should audition to be Christian in the movie!

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