The Men of Kent 1990-1994

"Portraits of Pleasure" was a successful 90's ad campaign for Kent cigarettes, it was photographed by Mark Vieira, known by his George Hurrelesque style to portray his subjects.

It started in 1990 with Tom Tripodi and Jack Guy as the main male models, both considered to have the broadest appeal, Hoyt Richards, Alvin and Antonio were placed strategically where appropiated, Antonio was the image for Latin America and Alvin for magazines like Essence and Ebony. Mark was added later as an older model.

Jack, Tom, Mark, Alvin and Antonio

Hoyt Richards was the one with three images rotating through 1990-1992

The long-version commercial ft Tom Tripodi and Jack Guy, Bill Curry is also seen in one scene.

In 1992 and 1993 three male models were added to the campaign, Todd, Robert and Steven Sands


Katia, Lisa, Michaela Bock, Rebecca Ghiglieri, Dina, Ericka and Helena.


Anonymous said...

Rather delicious and super-cool series advertising cigarette smoking, a sure sign of the late 20th century and now a thing of the past. But man did they make it look good. Also a nice break from the Joe Cool-style ads many companies were running in the 1980s, and an obvious nod to the film noir/hollywood promotional photography of the 1930s and 1940s, the first era that really glamourized smoking. I wonder if Big Tobacco even bothers to advertise anymore?

Johec said...

haha I have to confess that I didn't know what is that "Joe Cool-style" but then I googled it and I saw all those poses of Snoopy :)) I perfectly got what you mean. :))

I love this campaign too!

Anonymous said...

I meant 'Joe Camel' sorry haha

Johec said...

really? :)) well both have similar personalities, Joe Cool and Joe Camel. :p

milano said...

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Eye said...

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