Eric Watson for Perry Ellis 99

Brand: Perry Ellis
Year: Spring/Summer 1999
Model: Eric Watson
Ph: Bruce Weber



 source: http://www.ericwwatson.com/howto.php


WWD:

The Perry Ellis ads, shot by Bruce Weber and art-directed by Sam Shahid, feature relative newcomer Eric Watson of the Notorious agency in Los Angeles.

Weber found the 23-year-old California native with a shaved head four days before the shoot. Susan Malinowski, senior vice- president of marketing at Perry Ellis International, says that Watson "has a stopping power and a memorability. He's unusual-looking in a great way. He's strong and masculine and he connects very well with the audience."

Malinowski adds that when Perry Ellis unveiled the campaign for its licensees, "it was a little bit of a shock to them." Now, though, "they think he's terrific." Shahid says that finding Watson was essential in "trying to break through the clutter" of images in the marketplace.

No comments:

Post a Comment

:)) ;)) ;;) :D ;) :p :(( :) :( :X =(( :-o :-/ :-* :| 8-} :)] ~x( :-t b-( :-L x( =))

Blog Labels

Look for more ads, models or editorials:





DATABASE SEARCH

New! An advertising database covering more than 20 years of stylish male imagery

LATEST DATABASE RECORDS




"Nineteen" by Daryl Janney





Recent blog Posts

recent Comments